Atlanta-based advertising technology company Inform Inc. is suing Google for anti-competitive behavior, alleging that Google’s anti-competitive behavior has put the Ad tech company literally out of business.

The Fortune has reported that the lawsuit, filed in federal court in Atlanta charges that Google used its monopolistic hold on the internet search and mobile operating systems to undermine competition in the ad market. The suit charges that while Inform generated more than US$100 million in revenue through its ad-tech solutions between 2014 and 2016, Google effectively put it out of business thorough its unprofessional practices.

“The totality of Google’s illegal and anti-competitive conduct across multiple, inter-related markets demonstrates a frightening march to online and digital dominance,” Inform maintains. Inform agreed to be acquired, in an all-stock merger deal, by Boca Raton, Florida-based Bright Mountain Media in last June.

Inform “provides data-driven tech solutions for the syndication and monetization of contextually relevant, personalized premium video content,” designed to open up “new video streams and impression opportunities” in premium publishing sites through demographically targeted reach to an aggregated digital audience, according to the acquisition report . Bright Mountain, a digital media holding company “focused on providing a full advertising services platform,” owns an ad network and an ad exchange platform, and owns or manages 25 websites that provide content and services. Inform founder and CEO Greg Peters joined Bright Mountain’s management team as part of the merger deal.

The Atlanta-based business competes with Google in online video advertising by offering its services to publishers and advertisers.  Google is under constant pressure with a number of  Anti- trust investigations underway against the internet giant worldwide, with Google’s control over the technology that powers web ads being a particular focus for regulators.