WhatsApp has hit back at Apple over its new privacy labels for apps in the App Store,Axios reports, arguing that it’s unfair that they don’t appear to cover the pre-installed first-party service iMessage, since it’s not available on the App Store. The Facebook-owned messaging service reportedly submitted its privacy label information to Apple and it has published an FAQ outlining what each label means in terms of the service’s data collection, and why it needs this information.

“We think labels should be consistent across first and third party apps as well as reflect the strong measures apps may take to protect people’s private information,” WhatsApp told Axios in a statement. Although it said giving users easy-to-read privacy information is “a good start,” it added that “it’s important people can compare these ‘privacy nutrition’ labels from apps they download with apps that come pre-installed, like iMessage.”

Apple first announced the new privacy labels feature as part of new features.  The company said that the feature should provide app users with more information about the data being collected on them.  Apple has since clarified  that its own apps will offer similar labels when they roll out; those apps that aren’t in the App Store, like Messages, will provide privacy information in a similar format on Apple’s website.

Facebook has also been critical of other aspects of Apple’s privacy push this year, like its requirement that developers show a warning and ask for permission to collect a user’s Identification for Advertisers (IDFA) starting with iOS 14. This is an identifier which helps advertisers target their ads. In response, Facebook said it would stop collecting IDFA information through its apps, in a move that would “severely impact” its ad network.

“This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision,” Facebook said at the time, “We know this may severely impact publishers’ ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future.”

Source- The Verge

Country- U.S