Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Innovative, insightful and inspired, Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution.

Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.

In addition, we understand and address the commercial imperatives of our clients. Pico+ uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways.

Our strength is inspired by the diversity of our some 2,000 professionals working in around 40 major cities worldwide and from the depth of our understanding of different cultures and industry practices. Backed by about 100,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.