Overview
Where, why and how people connect with each other, and with brands and organizations, is shifting all the time. Influence and power are shifting too, as citizens demand ever greater openness and participation. No longer is any channel of communication controllable or any public reaction certain. At Grayling we develop inventive, integrated communications solutions that are rapidly scalable to deliver against organizational needs in this fast-changing changing landscape. With on-call senior counsel, powerful content, and unrivalled connections, we help our clients to engage, adapt and evolve, building brand resilience and creating measurable advantage. Grayling has developed a suite of proprietary tools designed to help clients build brand resilience on and offline, including: Storm: Grayling's real-time online crisis simulation and community management practice tool. Our expert crisis communications consultants and experienced community managers work with our clients to test-run realistic scenarios, enabling them to stress-test and further develop their real world crisis response protocols. Our unique GCore tool measures brand resilience by analyzing visibility and content mix. This enables us to identify areas of reputational risk and opportunity, and develop smarter content strategies.