100% NL Magazine is the magazine for people who are positive and active in life. The magazine contains entertainment, life stories, fashion, culinary, travel stories, humor, columns, and interviews. The core values of the magazine are: social, sympathetic, familiar, recognizable, ordinary, accessible, cheerful and have a Dutch character. 100% NL Magazine is widely recognized as the most accessible and most widely appreciated magazine in the Netherlands.The core target group of 100% NL Magazine are women around the age of 36 with a broad interest and a preference for Dutch music and Dutch celebrities. Research has shown that men also like to read the magazine, which makes the magazine a real family magazine.100% NL Magazine also offers its readers daily nice news, videos, facts and a look behind the scenes at fashion shoots and interviews with celebrities through various channels. The magazine offers exclusive promotions for its readers and members of the newsletter.