In 1927, the youth magazine "Schweizer Schüler" was founded. In a time when there was no BRAVO or similar teen magazines. The result was the later-known "Swiss Youth", the only Swiss youth magazine that has delighted generations.

In 2004, the magazine changed its name to today's trendy title "4-TEENS" (pronounced: for teens, which translates as "youth"). The year 2007 was celebrated with a big 80th anniversary. For the only Swiss youth magazine, it meant a historical record, because at that time even the largest international youth magazine BRAVO was only 50 years old.