7x7 was a city-living-focused fashion, lifestyle, food, culture, opinion and entertainment digital, print, mobile, social, commerce and events activation platform, covering the San Francisco Bay Area. Included in coverage are San Francisco, Marin, the East Bay and highlights from the Peninsula; the Bay Area wine regions including Napa and Sonoma counties, as well as Lodi and Livermore; the Lake Tahoe region; notable attractions along Highway 1; and Los Angeles.