Al-Taif is a comprehensive news newspaper, according to the original professional rules of the profession of journalism, in addition to being a newspaper that cares about the local side, it focuses on community issues and is managed with a transparent vision that gives space for participation and expression of opinion according to the controls within the framework of adhering to the journalistic values ​​of truthfulness, boldness, fairness, balance, independence, credibility and diversity Without giving priority to commercial or political considerations over professionalism.