Altitude Sports (usually referred to as simply Altitude) is an American regional sports cable and satellite television channel that is owned by Stan Kroenke's Kroenke Sports & Entertainment. The channel, which serves the Rocky Mountain region of the United States (specifically the Denver metropolitan area), features a mix of professional, collegiate and high school sporting events as well as some entertainment-based programming. Launched on September 4, 2004, Altitude is headquartered in the Denver suburb of Centennial, Colorado. Altitude also operates Altitude 2, a secondary overflow channel that is used in the event of scheduling conflicts with games simultaneously set to air on the main Altitude channel.