The basic leaf line of the am-Austrian auto magazine " is described as follows:  am the Austrian auto magazine "in short with am, pursues an independent political and industrial sector on a current and technically sound level.am a medium that has also set itself the task of reporting on novelties from the mobile world and its associated historical development.am sees itself as a periodical that not only emphasizes its automotive focus but also the environment in a critical, competent and detailed manner. The technically sound relationship thereby creates unique editorial content. Not too short is humoristically critical on the subject.am also stands for the mobile lifestyle and its associated protagonists.am creates interesting, entertaining and informative content for everyone who appreciates mobility in an exciting environment. For interested and open-minded readers, and that for nearly 30 years.