Annabelle is a German language women's fashion magazine. However, it also covers feminist issues and initiated several campaigns about improving womens' social status. The magazine is called the Marie Claire of Switzerland. Its headquarters is in Zurich. Annabelle was established in 1938[3] and the first issue was published on 1 March 1938. The idea to launch Annabelle was developed by the publishers Karl von Schumacher and Manuel Gasser. The founder and the launching editor was Mabel Zuppinger, an Austrian woman living in Zurich. The magazine is part of, and published by, Tamedia. It was published monthly, later increasing its frequency to weekly. The target audience of the magazine is women in German-speaking Switzerland. Although Annabelle is a women's fashion magazine, it also has a long history of covering political and social issues, including feminism. Initially, the magazine was a regular publication for housewives. During the 1940s and 1960s it covered articles on the growing consumer industry and at the same time it supported the education of girls. In the next decade it extensively featured articles related to the problems of working women as well as divorce and sex-related problems. In the 1980s the magazine specifically targeted young, active, and energetic women who were emancipated, but feminine.