Appaloosa News became Appaloosa Journal in January 1987. Since then, the magazine — one of the longest-running, award-winning equine breed journals in the world—has been a full-color, monthly publication serving the members of the Appaloosa Horse Club and equine enthusiasts. Appaloosa Journal reaches readers in all 50 U.S. states and in more than 23 countries throughout the world, both in print and online.