Bobo is a monthly Dutch children's magazine consisting of comics and stories; it is named after the protagonist Bobo, a nine year old blue rabbit. The magazine runs since 1968 and is originally translated from the English version. Each issue is devoted to one subject. The purpose of the magazine is to educate toddlers and infants in a playful way and is therefore mainly distributed through primary schools. It's published by Blink Publishers. Since 2010, Bobo has developed into a crossmedial brand. Bobo has its own apps, an educational television series (started in 2011), an online training program to be used on digital schoolboards and smartboards in the classroom, and a complete merchandise line.