The hometown newspaper of Manatee County since 1922. The Bradenton Herald has mirrored its community's growth -- from the tiny agricultural-and-fishing town of Bradenton to today's bustling, high-growth metropolitan area and sought-after tourist destination -- without losing its small-town charm.

The Bradenton Herald competes with three other daily newspapers by offering the best local report available, from breaking news to education coverage and neighborly good news.

Mission Statement: We will be the region's leading media company, providing the best source of local news and information -- in print, online, electronically and mobile.

Market: Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Herald has prospered in Manatee County, which more than 375,000 people now call home and is among the fastest-growing areas in the United States. The Bradenton Herald has expanded its involvement in community activities to sponsor hundreds of events every year.