READERSHIP/AUDIENCE PROFILE Bus enthusiasts (98% male), including approximately 20% who work in the industry. Wide ranging age profile with fairly even spread from about 15 to 75. Magazines are sold to subscribers and through newstands. News and topical feature coverage of the bus and coach industry, primarily for lay enthusiasts but also for the operating trade. Includes company-by-company news of movement of vehicles into/out of/within fleets throughout British Isles. Mainly British and Irish coverage, though some overseas features.