As Business Review West Michigan ceases as a print publication, the new digital media company formed by its parent organization across Michigan plans to expand digital offerings for business-to-business readers and advertisers.Influence — a B2B e-newsletter launched two years ago by Business Review West Michigan — will continue as a weekly product distributed every Thursday in West Michigan by MLive Media Group.

The company intends to use the Influence platform and brand to create similar e-newsletters in additional markets statewide — Lansing, Ann Arbor, Detroit and Oakland County, Flint, Saginaw and Bay City — for B2B readers and advertisers.