Today's ETC is a left- and environmental-oriented daily newspaper with the slogan "A Red Journal for a Greener World".The magazine is owned by ETC Förlag, where Johan Ehrenberg is CEO.Today's ETC was launched in January 2005 as a weekly magazine with an original release every Friday, mainly via subscriptions. It contains in- and foreign news and focuses on gender issues and climate issues. In January 2014, the ETC of today changed into a new format and began to be published as a daily newspaper.