Located in the heart of Southern California, the fast-growing High Desert market is a thriving combination of small town living and the largest retail shopping area between San Bernardino and Las Vegas. Economical land
and housing costs are currently fueling growth and expansion, which explains why the High Desert is one of the fastest growing communities in California. With 2009 total population for Adelanto, Apple valley, Hesperia, Victorville, Phelan, Pinion Hills, Helendale, and Oro Grande estimated at 377,477, this represents an increase of more than 17% since 2000. There are 118,879 households in this area, and the estimated median household income is $54,394.