DTNext's news, lifestyle, and entertainment product is customised for this segment. They offer the promise of more, built on the bedrock of trust and familiarity that Daily Thanthi brings to their readers front door, every morning. They will strengthen the bond with their regular readers, and look to forge new ties with new members of the household. This product aims to go beyond print and serve as a powerful and unique cross-platform trifecta that will seamlessly straddle traditional print content and be able to push the same across a digital medium that will organically create a community based on shared interests, trust, and celebration of their local culture.