The film industry is the staple entertainment diet for millions in India and abroad. The appeal of Indian cinema is universal and the glitz and glamour of Bollywood have dazzled the world for almost a century. There are several channels on air featuring aspects of the Indian film industry. Despite a huge demand, however, there was no channel with dedicated 24-hour programming on news about Bollywood. In spite of the growing clout of Bollywood, there was no channel with its finger on the industry’s pulse. And so, the avid couch potato did not really have a 360 degree perspective of Bollywood.