ETV2 is a 24 x 7 satellite channel comprising News and programs on News based, women's infotainment, film news, youth oriented, devotional and special programs relating to Telugu language speaking community and the Indian State of Andhra Pradesh. E TV is the second 24-hour general entertainment Telugu channel Launched in 28-08-1995 by Ramojirao. It revolutionised the regional television industry with its programming quality and broadcasting standards. Established in 1997, ETV channels cater to the regional requirements from the Indian States of Andhra Pradesh and Telangana and have gained tremendous popularity among the Telugu language speaking population across the world.