FRITS Magazine, the leading city glossy for Eindhoven and Helmond. FRITS has been published since November 2008. The leading glossy for the inhabitants of Southeast Brabant. It is a smoothly written magazine that focuses in particular on the dynamics of Eindhoven and life in the city. Human interest is the main theme that addresses all the characteristic sectors of society in Eindhoven and the surrounding area. The tone is stylish, positive-critical, personal, playful and contemporary. But above all, FRITS is idiosyncratic in Eindhoven.