Garhwal Post has established itself as a credible, balanced and forward looking newspaper in India. Based in Uttarakhand, the daily is read by the aware, socially and culturally responsible, high-income elite of society. As a result, it serves as the cost-effective vehicle for advertisements targeted, in particular, at this segment. The newspaper not only preserves the brand equity of products; it also imparts its own brand equity earned through considerable effort over the years.