The GlücksPost was originally founded in 1884 as the "Schweizerische Allgemeine Volks-Zeitung". Only since 1977 is the weekly called "GlücksPost The magazine has been owned by Ringier AG
since 1907. GlücksPost sees itself as a popular magazine and, with a circulation of 146,325 (according to WEMF 2009) and a readership of over 400,000 readers, is still one of the most important Swiss Magazines Under the direction of Beatrice Zollinger, GlücksPost has successfully made the leap into the 21st century.