TRADE TODAY Number 1 in Swiss trade HANDEL TODAY is the leading independent medium of the Swiss retail and wholesale trade. As a cross-industry magazine, HANDEL TODAY sets accents and has been inspiring small and large players in the Swiss trade for over 36 years. Since mid-2016, the marketing section appears four times a year as a special category with a balanced mix of topics for marketing practitioners. With a circulation of 18,000 copies per issue, HANDEL TODAY reaches 237,600 * readers a year - they are the key players in Swiss retail and wholesale. Our aim is to give our readers a cross-section of the most relevant and current trends, news and developments in the retail industry. Thanks to partnerships with renowned business associations, HANDEL TODAY is politically and economically well connected and consistently represents the concerns of Swiss retailers and wholesalers.