HERO is a luxury, progressive and fashion-forward menswear magazine, published in London and read globally by an intelligent, turned-on audience with an insatiable appetite for culture and style. HERO strive to make a magazine and website that are not afraid to be visually led and arresting, have beautiful photography, amazing fashion and great, informal interviews with actors, designers and friends, and for that to be something to celebrate and revel in. HERO is also produced in a Chinese and a Japanese version, and always carries over 200 pages of beautifully crafted fashion stories and interviews. It is also intended to be kept as a collectors item.