Humo first appeared as Humoradio in 1936 as Dutch-speaking counterpart to Le Moustique (now: Télémoustique) at the Dupuis publishing house in Charleroi . In 1958, when television started to reach the general public, the magazine was renamed Humo. Under the impetus of Guy Mortier, Humo became the mouthpiece of the progressive generation in Flanders after 1968 in the cultural and political fields.In 2010, Sanoma sold 49% of its interest in Humo to NV De Vijver (the holding company that manages Woestijnvis). Since then, the new Humo nv has been in charge of the weekly magazine. The brand name Humo with subtitle 'independent weekly magazine for radio and TV' was retained. The editorial team of Humo switched to the new company and has been working from Vilvoorde ever since