The i is a British national morning paper published in London by JPIMedia and distributed across the United Kingdom. It is aimed at 'readers and lapsed readers' of all ages and commuters with limited time, and was launched in 2010 as a sister paper to The Independent but was acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model.[9] The i came under the control of JPIMedia a day after Johnston Press filed for administration on 16 November 2018