With India's growing importance in international strategic and economic thinking, news about the country is becoming more critical to the world. IANS provides news and analyses from India and South Asia from the region's perspective. IANS was established in 1986, initially to serve as an information bridge between India and its thriving Diaspora in North America. Three decades later, it is a full-fledged wire agency, putting out news 24x7 from India and South Asia, and covering events of interest to this region from around the world. IANS is, however, more than just India's largest independent news service. It is now the preferred source for all manner of content and information.