"Kasthuri is a 24-hour Entertainment Kannada language television channel that was launched on 26 September. This is the first channel by a Kannadiga. Mrs.Anitha Kumaraswamy wife of ex-chief minister of Karnataka Mr.H.D. Kumaraswamy is Managing Director of Kasthuri Medias Pvt. Ltd.Kasthuri is the only TV channel owned by a Kannadiga. All other Kannada TV channels are owned by other language people. The channel is an infotainment channel, with 40 percent news contents.Taking pride that Kasthuri will be the first Kannada channel to have been started by a Kannadiga, Mr.H.D.Kumaraswamy said the idea was conceived by him in 1995, when he was producing films.Mrs.Anitha Kumarswamy has promised to launch two more 24-hour TV channels, devoted to music and news.