The Business Magazine was founded in October 1905 by then 43-year-old publisher and entrepreneur Lt.-Col. John Bayne Maclean, who wrote the magazine's aim was not "merely to entertain but also to inspire its readers". It was renamed The Busy Man's Magazine in December 1905, and began providing "uniquely Canadian perspective" on varied topics such as immigration, national defence, home life, women's suffrage, and fiction. Maclean renamed the magazine after himself in 1911, dropping the previous title as too evocative of a business magazine for what had become a general interest publication