Man's World India is India’s pioneering men’s luxury lifestyle magazine. The aim behind this magazine was to arm young men, products of a resurgent new India following the decade of economic liberalization in the 1990s, with information and advice on a variety of lifestyle areas: style, cars, gizmos, relationships, etiquette, books, movies, wines, music, fitness, travel, etc. In doing so Man’s World created the space for men’s lifestyle magazines in India.