Media Channel: Medical News Today

Medical News Today
Online / News
United States

20 - 49 Employees
Medical News Today

Medical News Today is the number one ranked health and medical news website on all major search engines. Medical News Today provides advertisers with various routes to access to our large, high quality and information hungry audience of healthcare professionals and patients/consumers, carers and family health decision makers.

Medical News Today is an advertiser funded website – we accept relevant advertising from pharmaceutical, biotech and medical device companies, healthcare organisations, advertising agencies and from selected advertising networks.

Whatever your campaign objectives – direct response, branding, disease/treatment awareness, content distribution – we have opportunities to help. We aim to partner with advertisers to ensure that advertising is relevant to our audience and that campaign objectives are achieved or exceeded and that all data/KPIs are measured and acted on.

With hundreds of medical conditions spanning 132 disease / condition / profession specific categories, we offer an unparalleled level of contextual targeting. Medical News Today is, in advertising terms, a collection of 132 niche websites each with distinct audiences. We also offer run-of-site advertising on our sister site www.medilexicon.com.

Advertising on Medical News Today is easy and effective – display advertising can be geo-targeted (based on IP) and contextually targeted (based on 132 disease/condition categories). There are several advertising units on each page - above and below the fold. We offer a wide range of advertising unit options - from standard IAB sizes to rising star units, half page units and various non-standard sizes. GIF, SWF, rich media, video and expandable units are all accepted. The site automatically adjusts layout and ad units to suit the device being used to view it, so we are also able to offer desktop or mobile only campaigns.

Technical specifications – we haven’t yet come across an ad unit we can’t serve! However we don’t accept pop ups/unders, interstials, floating, in-text or intrusive advertising. As we have no video content video pre/mid/post-roll (without a player and content) is unavailable. Expandable/rich media units must be user initiated with a polite load.

Sponsored in-depth (microsite) content sections are also available – either created wholly by our editorial team or using advertiser’s content (or a combination). These clearly labelled sections provide advertisers with the opportunity to create a deeper engagement with our 9 million monthly unique users.

Medical News Today (MNT) is owned and operated by Healthline Media UK Ltd., a leading healthcare publishing company. There are offices in the United States, the United Kingdom, and Taiwan.

MNT is in the top 260 United States sites and top 75 United Kingdom sites, as reported by Quantcast and receives more than 15 million monthly visits, 13 million monthly unique visitors, and 20 million monthly page views*.

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