Merum is a media company.

• Merum's right to exist arises from journalistic production in accordance with the principles laid down here. The commercial activities of the publisher have no other purpose than to ensure the existence and independence of the editors.

• The editors are committed to reliable, technically competent, independent, critical, explanatory and interpretive journalism.

• Merum must be useful to its readers. Themes, writing style and presentation of the articles must be based on this goal.

• Ethical and philosophical principles upon which the work of the Merum editors is based are laid down in the drafting statute and in the Charter of Farming.

• The main themes of Merum are wine (from Italy) and olive oil. In addition, other agricultural products related to the wine (cheese, sausages and other local specialties), interesting information for wine tourists and economic, political, cultural, historical and technical background as well as sporadically also non-Italian appellations are discussed.