Mx3.ch is a music platform set up by SRF3, Virus, Couleur3, Rete3 and Radio Rumantsch. It gives musicians the opportunity to present their music to the five radio production teams involved, not to mention the rest of the world. What's more, fans, event organizers and record labels can sign up to the site and search for Swiss artists and Swiss music. Mx3 is visited by an average of well over 100,000 people every month.M for Music, 3 for SRF3, Couleur3, RETE3 and the fact that throughout SRG, 3 stands for youth. X represents the cross on the Swiss flag, of course.