The Neue Zürcher Zeitung was founded in 1780. It is seen as having been a precursor in objectivity and in-depth treatment of serious news, combined with editorials, and coverage of cultural news. Its high standards were emulated by other prestige newspapers that followed.Today, it continues to have a reputation as a high-quality newspaper and as the Swiss newspaper of record, the newspaper is known for its objectivity and detailed reports on international affairs, the stock exchange, and for the intellectual, in-depth style of its articles.