Founded in 1976 by Joséphine Overeem, PUB has gone from being a small prospectus (six pages written in Dutch, French and sometimes English) to a major magazine for the media sector.
In 1988, the title has a second life being bought by Wolters Kluwer group. The magazine is gaining height by favoring a multimedia approach: a bi-monthly, a newsletter, directories ... And in 1997, the site pub.be is born.
At the beginning of 2015, the Wolters Kluwer group passes the baton of this brand, which has been established for 39 years! Philippe Warzée and the group Nethys then creates the company TheNewPub, publisher of PUB. Today, PUB is a reinvented magazine with 3,000 copies, a 100% bilingual digital approach, fully responsive and benefiting from analytical tools, and "Breakfast Sessions": workshops that give pride of place to a 100% practical approach to issues related to the world of communication in all its forms.