retail is the official medium of the trade association. Journalists and experts report in the magazine on news and trends in commerce, in Austria and abroad. In addition, retail informs about current projects and events of the trade association. retail will be delivered in person to the members of the trade association and other decision-makers from the retail sector . In addition, the most important service providers in the industry receive the magazine. The magazine is published four times a year in an edition of 5,000 copies .