The private Swiss TV channel S1 presents high-quality international documentaries, feature films, and series. The station is setting new standards with Swiss feature and Swiss documentary films as well as with SWISSVIEW and magazines.S1 was founded in 2013, is ad-supported and has its headquarters in Zurich. The program is aimed primarily at the viewers of the target group 35+ years throughout German-speaking Switzerland. The marketing is carried out by Admeira AG.