SAFARI is an innovative monthly that provides the young readers with a wealth of general knowledge. The magazine that covers a remarkable breadth of subjects like natural wonders of the world, animal and plant life, mysteries of the universe, ancient civilization and great inventions and discoveries. Also quizzes and brain bogglers. With its unique blend of information, SAFARI enhances young readers ability to reason, to visualize, to make intelligent decisions, to solve problems and to think clearly and creatively. It keeps young minds in top shape, which otherwise would be prone to become stiff and sluggish through passive watching of television and movies and through trivial, time-killing pursuits. SAFARI reflects the body of knowledge generally deemed appropriate for children aged 9 to 15 years, though effectively it is a big people/little people magazine. It is designed so that adults and youngsters work together and explore the fascinating world we live in. Compared with social studies, languages and math, general knowledge has been given relatively low priority in out education system. SAFARI is doing its bit to restore equilibrium, because in the talent-driven society of today, knowledge is power. Tomorrow, when the youngsters grow up, it would be even more so.