Sommelier India directly reaches thousands of affluent and influential individuals and members of the wine trade through the print publication (published 6 times a year) and online (stories published as they are reported). The publication is distributed in major Indian and international cities that have high Indian populations and is available retail and via subscription where the readership is a 3X. It is also available in the hotel suites of select hotels around the country. Established in 2005, the online blog reaches wine drinkers around the world and is emailed to readers as well. All advertisements appearing in print, appear online too.