STV is a television channel serving the majority of Scotland. It operates the two Channel 3 Network licenses in northern and central Scotland, formerly known as Grampian Television (now legally STV North) and Scottish Television (now legally STV Central). The brand was adopted on Tuesday 30 May 2006 replacing both franchises' identities. STV celebrated its 60th birthday in 2017, with special programmes broadcast on STV and STV 2.