Sunrise Radio is the world’s first 24-hour commercial Asian radio station, focusing on entertainment, music and news from the subcontinent. Launched on 5 November 1989, it made history as the first 24-hour radio station specifically for the Asian demographic and played a pivotal role in integrating the Asian community into the UK. Today, it is the number one commercial Asian radio station in London and broadcasts on 963/972AM, on DAB (SDL National) and online.