Telecinco is a Spanish commercial television channel operated by Mediaset España Comunicación. The channel was previously known as Tele 5, because it had first begun its experimental transmissions on 10 March 1989, and a year later, it was officially launched on 3 March 1990, as well as it became the fifth of the national terrestrial television channels and the second private channel in Spain. In 1997, Tele 5 was rebranded as Telecinco, dropping the flower logo seen in other Mediaset channel logos