The Free Press Journal is one of the oldest English Daily newspapers from Mumbai with a heritage of more than 88 years. And yet, The Free Press Journal is a contemporary paper and rooted in current urban realities.In keeping with the international trend, it has reinvented itself in terms of design, get up and content. It means different thing to different people – a platform for the articulate, a trendsetter for the young and a chronicle of the old.It was at the forefront of freedom struggle against the British and continues with the free and fearless journalism till date. Indeed, the history of The Free Press Journalism mirrors that of Indian independence.Swaminathan Sadanand, a 30-year-old idealist from Madras trudged his way to Bombay and with a vision that was to prove uncomfortably ahead of his day, brought out a newspaper as unorthodox in character as it was innovative in concept. For Swaminath Sadanand, the Free Press Journal was not so much a business venture as a cause.The spirit with which he launched the paper and ran it for almost three decades helped it make it an integral part of two great Indian movements — the struggle for independence and the evolution of Indian publishing.It was appropriate that the birth of the Free Press should have coincided with the rise of Bombay as the nerve center of the freedom movement. At the turn of that eventful decade, the country had been electrified with the salt Satyagraha and by the resurgence of a nationwide civil disobedience campaign.Analyzing the scene, Jawaharlal Nehru wrote: “Bombay occupied the center of the picture with its tremendous hartals and processions and lathi charges. Much of what was remarkable happened in Bombay and is a great city it had the advantage of publicity