The Liverpool Echo is a newspaper published by Trinity Mirror based in Old Hall Street, Liverpool, Merseyside, England. It is published Monday to Sunday, and is Liverpool's daily newspaper. Until 13 January 2012 it had a sister morning paper, the Liverpool Daily Post. It has an average daily circulation of 44,427. Historically the newspaper was published by the Liverpool Daily Post & Echo Ltd. The editor is Alastair Machray, who has previously edited the Welsh edition of the Daily Post. In 1879 the Liverpool Echo was published as a cheaper sister paper to the Liverpool Daily Post. From its inception until 1917 the newspaper cost a halfpenny. It is now 75p Monday to Friday, £1.10 on Saturday and 70p on Sunday. The limited company expanded internationally and in 1985 was restructured as Trinity Holdings Plc. The two original newspapers had just previously been re-launched in tabloid format.