The Loughborough Echo is a paid-for weekly local newspaper owned by Trinity Mirror plc. Founded by Joseph Deakin in 1891, the Echo has had four editors in its history.It is based in the town of Loughborough, Leicestershire, England, and circulates in the town and the surrounding area. There is also a special edition, the Shepshed Echo, serving the nearby town of Shepshed. Their combined circulation from 3 July 2006 to 31 December 2006 was 21,936.For the period 29 December 2008 to 28 June 2008 the circulation figures had fallen by 15% and according to the ABC (Audit Bureau of Circulations UK) stood at an average of 18,628. This in turn fell again to 17,595 for the period 5 July 2010 - 2 January 2011.