Overview
The Peninsula, the English daily was launched in 1996 by Dar Al Sharq, leading media house which publishes among other the Arabic daily Al Sharq, when it realized that with the fast pace of development and the resultant influx of a more educated, professional class of expatriate into the county time was ripe for a second English daily. 
The Peninsula has since carved for itself a distinct and distinguishing niche among the more discerning readers with the depth and breadth of its coverage and meticulously raised the bar of journalism in the country. 
The Peninsula today, besides being major player in the market, occupies a position of prestige in Qatar’s media world in terms of credibility and influence. Readers value it as a newspaper with mind of its own, decision-makers look at it as a barometer of public opinion and thought leaders seek its views on matters of critical importance to society. 

Mission
Be the authentic voice of Qatar and reflect its true ethos and dynamism. To produce quality media that satisfies the diversified need of Qatari society through objective evaluation and covering local, regional and global news.

Vision
Provides extensive sharpest news coverage, incisive analyses and trenchant commentary from around the world, but with firm roots and primary focus on life in Qatar.

Value
We are, and committed to remain, Qatar’s newspaper of choice that presents the complexities of the global village in the world of internet and round the clock news channels with great élan.

Management
Chairman: H.E.Sheikh Thani Bin Abdulla Al Thani
Editor in chief: Dr. Khalid Al-Shafi.