Upgrade magazine began publication in January 2000. Less than a year the number of rooms increased from one to four per month. By 2004, the magazine was recognized as the most popular Russian paper publication devoted to high technologies (according to Gallup Media). In January 2013, we decided to abandon printing on paper and focus on the development of the project on the web and on mobile devices, because the number of downloads of scanned numbers by readers exceeded all conceivable volumes and we decided that once you can not stop the mess and piracy, and lead. The magazine was free. Currently, the number of downloads of one number from official sources (each number is immediately laid out on hundreds of other resources) is an average of 130 thousand. How many people shake each number - it's impossible to understand. The magazine audience is one of the most loyal and active, up to now 20 percent of readers are people who started reading the magazine back in 2000.