Until 1971 the Danish postal service distributed mail twice daily, in the morning and in the afternoon. When afternoon mail delivery was discontinued, Berlingske Aftenavis (Berlingske Evening Newspaper), which was the evening edition of the daily newspaper Berlingske Tidende, had to cease publication, and Weekendavisen came into existence as a replacement,nown for the first several years as Weekendavisen Berlingske Aften. The owner and publisher of the paper is the Berlingske Officin.Weekendavisen's logo contains the original coat of arms of Berlingske Tidende, including the words "ANNO 1749", and its volume count begins in that year rather than in 1971 because its publishers and editors regard it as a continuation of the original Berlingske Tidende.